App Store Screenshot Sizes & Requirements (2026)

The short answer

If you only want one number: design at 1320×2868 portrait, the 6.9" iPhone size. It is the largest iPhone slot App Store Connect accepts, and Apple scales it down for every smaller iPhone automatically. Add the 13" iPad size (2064×2752) only if your listing supports iPad. Everything else in this guide is detail on top of that.

iPhone screenshot sizes

Apple organises screenshot uploads by display size, not by device model — a single 6.9" slot covers every phone in that display class regardless of which year it shipped. Portrait dimensions are listed below; swap width and height for landscape.

The 6.5" slot is the one that trips people up. App Store Connect accepts exactly 1284×2778 or 1242×2688 there — 1290×2796 belongs to a different display class and is rejected in that slot, even though it is a real iPhone resolution. If an upload fails with no useful explanation, this mismatch is the first thing to check.

You are not obliged to fill every slot. Providing only the 6.9" set is the normal choice: Apple downscales cleanly, and maintaining four parallel sets multiplies the work every time your messaging changes. Upload device-specific sets only when you genuinely want different content per device class — for example, an iPad set that shows a multi-column layout the phone version does not have.

iPad screenshot sizes

iPad listings require the 13" size. The 11" set is optional and otherwise scaled from 13".

An iPad screenshot is nearly square compared to a phone screenshot, so a design that fills a phone frame will leave dead space when stretched. Captions in particular need re-laying out: a headline sized for a 1320px-wide canvas looks small at 2064px. If you are shipping an iPad set, treat it as a separate design pass rather than an export option.

Google Play screenshot sizes

Google Play is looser than Apple: each screenshot must be between 320px and 3840px on its longest side, with an aspect ratio no more extreme than 2:1, in 24-bit PNG or JPEG without an alpha channel. You need 2–8 per device type. For phones, plan on 1080×1920 or higher — Google requires at least four screenshots at 1080px or above to be eligible for promotional placements such as the Games and Apps home surfaces.

Because Play accepts a range rather than exact dimensions, the same design usually ships to both stores without a re-layout — export the Apple sizes, then export 1080×1920 for Play. Play does apply its own rules to content: screenshots must not include store badges, review scores presented as if they were Play's own, or calls to action referencing price.

Format rules that cause rejections

• Exact dimensions. App Store uploads must match one of the accepted resolutions exactly. A 1319×2868 file is rejected. This is the most common failure, because design tools round fractional canvas sizes when exporting.
• No alpha channel. PNGs exported from design tools frequently carry transparency even when nothing is transparent. Flatten before uploading.
• RGB colour space. A file exported in CMYK or with an unusual embedded profile will be refused or colour-shifted.
• File type. PNG or JPEG only. No WebP, no HEIC, no PDF.
• Count. 1–10 per device size per locale on the App Store; 2–8 per device type on Google Play.
• Content. Screenshots must show the app itself. Device frames and marketing captions are allowed around or over real UI, but a slide that is purely a pricing table or a testimonial with no app content can be rejected.

Orientation: portrait unless you have no choice

Both stores accept landscape screenshots, and both display them badly relative to portrait ones. App Store search results show three portrait screenshots side by side; a landscape screenshot occupies the same horizontal band on its own. Choosing landscape surrenders roughly two thirds of the space your listing gets in a result row.

If your app supports both orientations, ship portrait. If it is landscape-only, accept the smaller footprint and compensate by making the first screenshot carry more of the message, since you effectively get one visible slide instead of three.

How many screenshots to upload

The limits are 10 per device size per locale on the App Store and 8 on Google Play. What apps actually do sits below the ceiling but well above the minimum:

Uploading more does not directly improve conversion — the first three carry the decision, because that is what search results show without scrolling. But a short set signals an unmaintained listing, and the later slides are cheap once the design system for the set exists. Six to eight is a reasonable target for most apps.

Other Apple platforms

If your listing covers more than iPhone and iPad, each platform has its own required slot in App Store Connect, and none of them accept a phone screenshot scaled up:

• Apple Watch — one set per watch display size, in the aspect ratio of the watch face. Watch screenshots are viewed at a size where captions rarely work; show the interface.
• Mac — 16:10 landscape, at either 1280×800 or 2880×1800. Mac listings are the one place where landscape is the correct default.
• Apple TV — 1920×1080 or 3840×2160 landscape, viewed from across a room, so text has to be substantially larger than on any other platform.
• Apple Vision Pro — 3840×2160, with its own guidance on showing spatial content rather than flat windows.

The AppScreens generator targets iPhone, iPad, and Android, which covers the platforms where screenshot design does most of the conversion work. For the others, Apple's current specifications in App Store Connect are the authority — they change more often than the phone sizes do.

When Apple adds a new device size

Apple adds display classes roughly annually and retires them slowly. The practical implication is that a set built only for the largest current size keeps working: new sizes inherit by scaling, and old slots stay accepted for years. What breaks is the opposite approach — maintaining four hand-tuned sets, where every new size means another set to build and every copy change means four edits.

Designing at the largest accepted size and exporting downward is therefore not just less work now; it is the arrangement that survives Apple's hardware cadence without an annual re-layout.

Localisation and per-locale sets

Every locale you publish in can carry its own screenshot set at the same resolutions — the dimensions never change per market. The mistake is treating localisation as translation: the strongest localised sets change the imagery and often which feature leads, not just the caption language. A payments app leading with the locally dominant payment method will outperform the same set with translated captions over the original imagery.

The maintenance cost is real, which is why per-locale sets are worth building only where you have meaningful install volume. For everything else, a single English set is the honest default.

Exporting every size in one pass

The practical problem with this list is not knowing the numbers — it is producing pixel-exact files for all of them every time the copy changes. The AppScreens screenshot generator designs at a single canvas size and exports exact files for every resolution in the tables above, device frames, brand colours, and captions included, as a single ZIP.

To see how top apps actually use these canvases, browse real examples in the ASO screenshot examples guide, read the full design process in how to create App Store screenshots, or jump straight to a layout like Caption Heavy.

Frequently asked questions