FOMO App Store Screenshots
29 apps applying the FOMO ASO strategy, with full screenshot sets to study.
29 apps tagged FOMO · 309 screenshots · updated July 2026
FOMO is one of the four ASO marketing strategies AppScreens tracks across its screenshot archive. Screenshots creating urgency through limited-time features, trending content, exclusive access, or “join millions” messaging.
These examples show urgency done at App Store scale: trending rows, live counters, and 'join millions' framing that implies a party already in progress.
Depop - Buy & Sell ClothesShopping · iOS
Temu: Shop Like a BillionaireShopping · iOS
Whatnot: Shop, Sell, ConnectShopping · iOS
Walmart: Shopping & SavingsShopping · iOS
Shop: All your favorite brandsShopping · iOS
Amazon ShoppingShopping · iOS
SHEIN - Shopping OnlineShopping · iOS
Capital One Shopping: Save NowShopping · iOS
AliExpress - Shopping AppShopping · iOS
CostcoShopping · iOS
eBay online shopping & sellingShopping · iOS
Alibaba.comShopping · iOS
Amazon ShoppingShopping · Android
Bumble Dating App: Meet & DateDating · Android
Candy Crush SagaGame Puzzle · Android
eBay online shopping & sellingShopping · Android
Etsy: Shop Home, Style & MoreShopping · iOS
Etsy: Shop Home, Style & MoreShopping · Android
Fantasy Baseball Draft Kit '26Sports · iOS
FSD HunterShopping · iOS
Hinge Dating App: Match & DateDating · Android
J23 - Release Dates & RestocksSports · iOS
MONOPOLY GO!Game Board · Android
Pokémon GOGame Action · Android
RobloxGame Simulation · Android
Target: Shop. Style. Save.Shopping · Android
Tinder Dating App: Chat & DateDating · Android
Walmart: Shopping & SavingsShopping · Android
Wish: Shop and SaveShopping · AndroidFrequently asked questions
What is the FOMO ASO strategy?
Screenshots creating urgency through limited-time features, trending content, exclusive access, or “join millions” messaging.
Which apps use FOMO in their screenshots?
AppScreens currently tags 29 apps with the FOMO strategy, including Depop - Buy & Sell Clothes, Temu: Shop Like a Billionaire, Whatnot: Shop, Sell, Connect. The archive is updated as apps change their listings.
Does the FOMO strategy work for every category?
No single strategy fits every app. Browse the examples on this page alongside their categories to see where FOMO appears most, and compare against the other strategies — Social Proof, FOMO, Feature Focus, and Localization.