What is AppScreens.store?+
AppScreens.store is a curated, searchable archive of 6,400+ mobile app store screenshots from 900+ top iOS and Android apps, plus a built-in screenshot generator. It is an independent screenshot research and creation platform for ASO professionals, designers, and marketers.
What are app store screenshot layout patterns?+
Layout patterns describe the visual structure of an app store screenshot. The four primary patterns tracked by AppScreens are: Panoramic (full-bleed backgrounds stretching across the entire screenshot, common in travel and lifestyle apps), Device-in-Hand (a physical device shown at an angle suggesting real-world usage, popular in finance and productivity apps), Floating UI (app interface elements arranged on a clean background without a device frame, common in social media and design apps), and Caption Heavy (large text headlines dominating the screenshot with the app UI as supporting context, effective for apps with complex features).
What ASO marketing strategies do app store screenshots use?+
AppScreens tracks four primary ASO marketing strategies in screenshots: Social Proof (highlighting ratings, download counts, awards, or press quotes to reduce risk perception), FOMO (creating urgency with limited-time features, trending content, or 'join millions' messaging), Feature Focus (leading with a specific product capability or unique selling point), and Localization (adapting screenshots for different markets with translated text and culturally relevant imagery).
How many screenshots should I use in my App Store listing?+
Apple allows up to 10 screenshots per locale in App Store Connect. Based on analysis of top-performing apps, most successful apps use 6-10 screenshots. The first 3 screenshots are the most critical since they appear in search results without scrolling. Lead with your strongest value proposition, follow with key features and social proof, and use later slots for secondary features or localized messaging.
What screenshot sizes does Apple require for the App Store?+
Apple requires screenshots at specific resolutions for each device class: 6.9-inch (1320x2868 pixels), 6.7-inch (1290x2796 pixels), 6.5-inch (1284x2778 pixels), 6.1-inch (1179x2556 pixels), 5.5-inch (1242x2208 pixels), and iPad Pro 12.9-inch (2048x2732 pixels). The AppScreens screenshot generator can export at all of these resolutions automatically.
How often do top apps update their App Store screenshots?+
Based on data tracked by the AppScreens Time Machine, top apps typically update their screenshots every 2-4 months. Updates often coincide with major feature launches, seasonal campaigns, A/B test results, or rebranding efforts. Some categories like games and social media update more frequently, while utility and finance apps tend to update less often.
What is ASO (App Store Optimization)?+
ASO (App Store Optimization) is the process of improving an app's visibility and conversion rate in app store search results. It includes optimizing the app title, subtitle, keywords, description, screenshots, and preview videos. Screenshots are considered the most influential visual element in an app store listing, with the majority of users making download decisions based on screenshots before reading the description.
How much does AppScreens cost?+
AppScreens is free to browse. The Pro plan costs $8 per month, or $60 per year ($5/month billed yearly). Team plans start at $10 per seat per month. The Free plan includes the latest screenshots, one collection, basic search, and the screenshot generator (3 slides, watermarked export).
What happens when my free trial ends?+
You'll automatically switch to the Free plan. You won't lose any saved collections, but access to Pro features like Time Machine and advanced filters will be paused until you upgrade.
Can I switch between monthly and yearly billing?+
Yes, you can switch at any time from your account settings. When switching to yearly billing, you'll receive a prorated credit for the remainder of your current billing cycle.
What payment methods do you accept?+
We accept all major credit cards (Visa, Mastercard, American Express) and support payments through Stripe. Team plans can also pay via invoice.
Can I cancel my subscription at any time?+
Absolutely. You can cancel from your account settings at any time. Your Pro access will continue until the end of your current billing period.
Do you offer discounts for students or educators?+
Yes! We offer 50% off Pro plans for verified students and educators. Contact us with your .edu email to get set up.
How does team billing work?+
Team plans are billed per seat. You can add or remove members at any time, and billing adjusts automatically. Each member gets full Pro access plus collaboration features.
What is the screenshot generator?+
The screenshot generator is a built-in tool that lets you create professional App Store screenshots with customizable layouts, brand colors, device frames, and text overlays. Free users can create up to 3 slides and export 1 slide at 6.1" resolution with a watermark. Pro users get unlimited slides, all export resolutions, and no watermark.